Our Mission

Our company's identity "From the Earth... for the Earth®" reflects our mission to harness the power of natural materials to promote environmental stewardship, operational efficiency, sustainability, and a healthier workplace while being cost-effective and socially responsible in creating business opportunities.

Our Values

Nature's Wonder remains true to the original values set forth by our parent company's founder, Jirair Hovnanian, and practiced by Mr. Hovnanian for over 45 years. We conduct business in an atmosphere of transparency, trust and respect, adhering to the highest standards of integrity and providing outstanding customer service to our valued partners.

Our current product, PrimeraOne® APEX-10™, as well as any future products will reflect both our mission and our values. We are firm believers in University studies to support our claims and thorough field-testing to ensure that our customers are always satisfied with the end result. PrimeraOne® APEX-10™ exemplifies our identity "From the Earth... for the Earth®", and Nature's Wonder shall maintain such a course as our portfolio expands bringing other revolutionary products to market. PrimeraOne® APEX-10™, is sold exclusively through the national Primera network of dealers.